“This is Portugal”

 

“This is Portugal” is the most recent campaign promoting entrepreneurship and technology, comparing some of the portuguese startups with portuguese history. The innovation in health of our startup HeartGenetics, which is dedicated to keeping people healthy using genetic data, is therefore compared with the written legay in 1250 of Pedro Hispano, Pope João XXI, “Treasury of the Poor”, as the healthcare bible of the middle ages.

https://www.dinheirovivo.pt/marketing-pub/galeria/this-is-portugal-nova-campanha-na-rua-a-promover-o-pais-durante-web-summit/