People-Centered Design. Why it matters?

People-Centered Design. Why it matters?

Prof. Don Norman,

University of California

Abstract:

At the new Design Lab at UC San Diego, Design is a way of thinking, understanding people real, fundamental needs, and designing systems that fulfill those needs in an understandable, enjoyable manner.
Does it matter? Yes. Medical error is the second largest cause of death in healthcare (alongside cancer and heart attack). And most of this error is caused by poor design of instruments, devices, and procedures.
Autonomous cars promise to save lives, but how do pedestrians interact when the cars have no drivers?
In this lecture, I describe some of the problems we are studying, including healthcare and autonomous automobiles, showing how we approach these issues.
We practice a philosophy of people-centered design where we start by observation, then progress to deep analysis of the underlying issues, to rapid prototypes (in hours), testing, and continual iteration. Engineers and computer scientists need to understand these principles. Engineers often make the mistake of being far too logical. What do I mean? Come to the discussion.

Bio

Don Norman is Founder and Director of the Design Lab at the University of California, San Diego. He was co-founder and first chair of the Cognitive Science Department and prior to that, chair of Psychology.
He has been a Vice President of Advanced technology at Apple and an executive at HP. He is co-founder and principal of the Nielsen Norman group, a member of the National Academy of Engineering, fellow of the American Academy of Arts and Sciences, Cognitive Science Society,
ACM, Human Factors and Ergonomics Society and Design Research Society. He is an IDEO fellow, and a trustee of IIT’s Institute of design.
He serves on company boards, has honorary degrees from Delft, Padua, and San Marino, the lifetime achievement award from ACM’s Computer-Human Interaction group, and the President’s lifetime achievement award from the Human Factors and Ergonomics Society. He has published 20 books translated into 20 languages including Emotional Design and Design of Everyday Things. He can be found at
www.jnd.org

Host

Rodrigo Seromenho Miragaia Rodrigues

Venue:

IST – Centro de Congressos

The event is finished.

About INESC-ID

INESC-ID, “Instituto de Engenharia de Sistemas e Computadores: Investigação e Desenvolvimento em Lisboa” is a Research and Development and Innovation Organization (R&D+i) in the fields of Computer Science and Electrical and Computer Engineering. INESC-ID mission is to produce added value to people and society, supporting the response of public policies to scientific, health, environmental, cultural, social, economic and political challenges. INESC-ID promotes cooperation between academia and industry by addressing research on daily life issues, such as healthcare, space, mobility, agri-food, industry 4.0, and smart grids. This high level of knowledge transfer is achieved through both competitive research projects and direct contracted research. Public and private entities have therefore access to a pool of knowledge, resources and services provided through the unique competencies available at the institution.

 

INESC-ID is supported by:

Join our newsletter

* indicates required

Subscriber consent

The data submitted through this form will be used exclusively for the sending of INESC-ID Newsletter, NEWS-ID, and will not, under any circumstances, be shared with third parties. If you choose to, you can easily unsubscribe from the newsletter by following the link presented in the footer. In that case, your data will be automatically deleted from our information system. If you need to update your contact information or clarify any questions related to the newsletter, please contact info@inesc-id.pt. By submitting this form, you give permission to the use of your personal data according to the conditions above.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

});